The Home Office launches a campaign to raise awareness of modern slavery in Britain

Published 1 August 2014

A major campaign aimed at raising public awareness of modern slavery launches with a TV advert this evening (31 July), alongside a dedicated website showing people the signs to look out for and a helpline for the public to report their suspicions.

Hidden crime

Modern slavery is a horrific and often hidden crime which destroys lives and damages communities and has no place in any civilised society. Modern slavery can involve such things as sexual exploitation, forced labour and domestic servitude. And it can happen to anyone, including British nationals. Two-thirds of victims are women, and every third victim is a child.

Home Secretary Theresa May said: ‘It is difficult to accept that modern Britain is home to slavery, but this appalling crime is taking place here – often out of sight – in shops, fields, building sites and behind the curtains of houses on ordinary streets.

‘The first step to stamping out Modern Slavery is acknowledging and confronting its existence. This campaign aims to bring this hidden crime out into the open and challenges us all to report it wherever we suspect it.’

Increasing awareness

A national modern slavery helpline (0800 0121 700) has been launched where you can get advice and information on how to spot the signs of slavery, as well as report your suspicions. The helpline is supported by the NSPCC, and offers information and advice to both child and adult victims of slavery, who will be referred to organisations from whom they can receive appropriate advice and care.

Alongside the helpline, a dedicated website - – has been set up, which has information on the different types of slavery, as well as an online tool where you can report your suspicions.

If you suspect slavery is happening near you, call 0800 0121 700.

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